Marketing Videos for Business, Car + House Sales, AirBNB
64% of website visitors are more likely to buy a product or use a service after watching online videos
73% of top online retailers feature videos on their product pages
90% of online customers found service or product videos useful in making buying decisions
Some 69% of people who used YouTube in their search where influenced by what they saw, more so than TV or the press.
Why Is Live Video So Popular?
- Video appeal. First, there’s the basic appeal of video. The general population tends to prefer visual content to written content, because it’s a more basic form of interaction. Thanks to faster Internet speeds and mobile devices, it’s easier than ever to watch videos, so they’ve become even more popular as an online medium.
- “In the moment” value. Social media users also love to feel “in the moment,” and live videos give them that perspective. Rather than seeing a recorded event, they want to experience something vicariously and immediately.
- User engagement and instant feedback. Live video also opens the door to live feedback, such as user-contributed questions or comments, which adds a layer of engagement to the experience.
Marketing Videos for your Business Engage and Connect With Customers